Phocus Brand and Innovation, our ally and representative in Panama, developed the DNA and verbal identity for the convenience stores of the prestigious AutoMercado chain in Costa Rica. Unlimited Brand's corporate design team developed the new logo to be the face of the brand, based on the brand's DNA, which seeks to captivate the attention of those people who work and must also take care of their families, who live in areas residential and need to make purchases "daily" easily and quickly. Vindi is a solution in which they can acquire these basic products in a practical way, when they are passing through, to continue later on the road to their homes.

 

The Vindi logo is a logo system (active logo), which adapts in an orderly and systematic manner, but without losing its integrity by preserving the primary element, the signature of the name, but varying in a creative, fresh and fun way. the graphics. that contains the word Vindi, which was conceived with a script typeface, loose and with energetic and cheerful strokes. The illustrative iconography, which changes in an interesting way within the logo, allows us to figuratively represent the range of categories and products offered by this successful chain of stores that in a short time has become a beloved brand in Costa Rica. Vindi's new visual identity conveys that in its stores, things happen with agility and everything runs smoothly.