Based on the brand DNA developed by our partner and representative in Panama, Phocus Brand and Innovation, Unlimited Brand's corporate design team developed the new logo for Banco Aliado which communicatee in a simple way the union of two important financial institutions, products of the acquisition made by Banco Aliado of Banco Panama. The objective was to add and enhance the visual assets of both brands -name, shape, color, symbology and typographic tone - and translating into a clean and efficient visual summary, the integration of two successful and complementary banking businesses, adding the talent that makes up both entities and increasing its capacity, reach and client portfolio.